How To Promote Amazon Affiliate Links On YouTube That Convert Like Crazy(Please note, I am a 'YouTuber' with a sizeable audience. The tactics I explain on my website are ones I have personally used myself to generate extra side income.) First Off...What Is The Amazon Affiliate Program? For any of you that don't already know, Amazon allows you the ability to promote products in the form of links to other people, if they then purchase a product(s) you get a commission for your efforts. This is basic explanation of what affiliate marketing is. Some forms of affiliate marketing can be challenging, especially when you're new to internet marketing. Amazon is the largest online retailer in the world, so of course, they have the largest affiliate program. What I want to talk about in this post is how to promote Amazon affiliate links on YouTube, mainly because I believe this is an easy way of receiving commissions from Amazon sales on a daily basis. So, how do you sign up to become an Amazon Affiliate? Simply head over to the website by typing ' Amazon Affiliate program' into Google. The sign up process is simple enough so I won't go into too many details here. I'm going to assume you've already signed up, if you haven't go sign up now and then come back and read the rest of this post. Amazon converts visitors really easily. There's a reason they're number one! Driving visitors to Amazon can be challenging at first but once the customer is there, it's easy to make a commission. The great thing about Amazon is their upsells. People generally shop on Amazon and end up buying more than one item. For every item sold, you get a commission, so you don't only get paid for the product you're linking to. The Amazon affiliate program uses cookies for 24 hours which means even if the customer leaves, if they come back within 24 hours, you make a commission if they then go onto buy something. What Type Of Links Can You Promote?Amazon allows you to promote text links, images or both. For the method we're using, we will be using text links. How Easy Is It To Promote Amazon Affiliate Links And Make Sales? So by now, you're probably looking at your empty dashboard on Amazon with a big fat zero in the 'sales' tab. Knowing how to promote your Amazon links can be hard. You more than likely have a website already and are looking for ways to monetise it. One key way to promote Amazon Links is to place them in your content body so they look more naturally placed. I've used this method on several of my sites in the past with moderate success but it was only when I implemented Amazon Affiliate links on my YouTube channel that I saw a jump in click-throughs. I don't know why exactly the click-throughs on YouTube are higher but it might have something to do with the links text popping out against the rest of the description sections. Either way, it's extremely easy to promote Amazon Affiliate links on YouTube. How To Promote Amazon Affiliate Links With YouTube Videos Of course, we're going to be placing our text links in the descriptions of our videos. How do you get people to buy through your Amazon Links? The easiest way to do this is simply by using or reviewing the item in the content of your video. Simple huh? This works extremely well for review style channels that feature different products in each of their videos. Here's an example of a channel description promoting Amazon affiliate links; This screen shot from the channel 'Unboxing Therapy' shows the channel owner linking to the USA Amazon Affiliate store and also the international one using a service called Genius Links which allows the correct countries Amazon store to be displayed to visitor. Unboxing Therapy is a good example of a channel that is promoting Amazon affiliate links because the owner is showing off interesting gadgets he's bought from Amazon. It's unclear whether he started his channel to do exactly this and make money or if his channel took off and he decided to make some extra income with it. Either way, with the type of engagement this channel receives and the millions of views, it's realistic to say this channel is killing it with Amazon's Affiliate program. He is also allowing for people to find his links easily by placing them at the tops of the descriptions of his videos. One key reason why this channel is successful in promoting Amazon affiliate links is that it has a passionate audience. Whether they like the owner or not, they are a group of people who like what he likes and enjoy discovering cool new tech that they can afford. This channel kinda takes the work out of finding these things for you and makes for an interesting watch. Build Your Audience Around A Niche To Cash In With Amazon Affiliates Much like promoting Amazon affiliate links on your website, you also need to build an audience around a certain niche. This should be a natural process that develops over time. Many argue that Amazon's commission rates are low, and on the face of it, they are right. You can earn anywhere from 5% to 15% of a sale on Amazon but there are two keys that you need to focus on. The first is volume. When you have an active YouTube channel where you use products that can be bought on Amazon, you start to naturally get more exposure as you pump out more and more videos. You audience starts to trust you and thinks of you as an authority which can help when it comes to selling something down the road...after all, no ones likely to buy something that some random guy with no views of comments is promoting. When you have a collection of videos on your YouTube channel, you have a collection of opportunities for people to buy through your affiliate links. Over time, you get more and more clicks leading to more and more commissions. The second key element to making a good income with Amazon affiliates is to promote high ticket items. The higher the price, the more commission you're going to make. I'd say try to promote items from $20 up. This way, you'll be guaranteed to make at least $5 a sale. Bare in mind that some Amazon products actually come with a higher commission rate too. I rarely drop below 7.5% for any item I sell through Amazon these days. So when you start to build your channel around a certain idea, concept, industry you end up naturally using certain products in your videos that help you create content. Your niche viewers are likely going to want what you are using too. This makes directing people to Amazon so easy. They like what you use - they want it - they see an Amazon link. It's an easy sale because people trust Amazon. They have shopped there a ton of times before. It's not like your sending them to some spammy weight loss website with an over priced new fad product. More over, the fact they have seen the product in action tips many people over the edge into buying, much more so than just reading a description on the Amazon website. People Who Promote Amazon Affiliate Links On YouTubeTo really get your head around the idea of building an audience through niche product reviews, here is another good example; This example of someone quite blatantly trying to promote Amazon affiliate links on YouTube is a great way to show you how easy it is. Again, this is a channel that shows off gadgets, however you can promote anything on Amazon, so if beauty is your thing, why not promote make up? If toys are your thing, why not promote the latest toy fad? This channel 'Pro Hacker' is literally just making videos about cool gadgets you can buy cheaply on Amazon and then re-directing people to buy them through his links. It's funny when you think how straight forward it is. Of course, he has a slightly larger channel than most, so you might be thinking, 'well it's easy for him' BUT you need to remember, everyone starts somewhere. If you want to learn how to grow your YouTube channel from zero to thousands of subscribers, click here. I also really enjoy this channels example because the channel owner is again honing in on a concentrated niche. There are thousands of people interested in gadgets and tech and this channel is basically telling people, 'here you go, these are cheap and cool AND you can even find them on Amazon!' As we all know, if a product exists, it's almost always going to be displayed ready for purchase on Amazon. One Key Thing To Bare In Mind When Promoting Amazon Affiliate Links When I first started, I made this mistake. Amazon affiliate links are not naturally globalised. This means if you sign up for Amazon affiliates UK and someone from Brazil clicks your link, they will end up on the UK's website. A lot of times, they will just then search Google to find the Brazilian Amazon to find the product, therefore closing your link down before they buy. I can say from experience, people are to lazy to click the tab at the top of the page to switch to their native Amazon website. That's why it's key to understand who you're targeting. If your product is big in the US, sign up for Amazon affiliates US. There are services like Genius links that can cut out this headache however. Genius links allows you to 'globalise' your link meaning regardless of what Amazon your link is from, the visitor will end up on their native Amazon site. How To Get Your Amazon Affiliate Links To Convert Like Crazy On YouTubePromote Amazon Affiliate Links The Smart Way I built up my YouTube channel before I started promoting Amazon links on my channel. In retrospect, I probably would of made twice as much one by now, but hey, we all learn. So, there are two ways you can start promoting. The first is build your channel without promoting Amazon affiliate links to keep your channel looking more natural. Once you have an audience, start adding links to relevant products. The second way is the way a lot of newbies do it. Make a video and stuff the links on. I have a big problem with the second method. From what I've seen, people don't like to click links from people that don't seem credible. So if you have one subscriber (your mom) and a handful of views, it's unlikely that you're seen as trust worthy. When you first establish a presence and audience on YouTube, people will gladly buy through your links, especially when they know it helps you. I think if you're coming from a place of goodness and your viewers can see you're not just in it for the money, you'll go a lot further in the long run. That's also why I think the hard sell or 'hard promote' just doesn't work (unless your niche is so passionate about their products they have their wallets open all day) I think building trust and authority and coming across sincere goes a long way. This alos helps you sell more indirectly. You see, as you become more credible in your area, you don't even have to say 'click the link below'. People just natural want to have a look themselves, or, you've made such a high quality video they want to purchase what you have right there and then. Is The Amazon Affiliate Program Worth It? This is a question that gets asked all the time in online money forums. The reason is, Amazon gives you low commission rates compared to other affiliate programs. I'd like to give you my take on whether the Amazon affiliate program is worth is or not.
I think that the program is good for several reasons. The first is that it's low barrier. Many affiliate programs require you to have a certain amount of visitors or views before you can be accepted into their programs. Amazon requires you to state what your website is when you sign up. You can add your channel URL to this. I have signed up for Amazon affiliates UK, US, CA and have been accepted right away with no issue. The second reason why I think the Amazon affiliate program is worth it is because you can make such easy sales. It's literally a case of getting people through you link and letting Amazon do the rest. Amazon is a converting KING. Amazon's landing/product pages are sooo highly converting that people rarely leave only purchasing one item. The third reason I think it's worth it is because you make a sale on EVERYTHING that person buys once they on the website. So if you displayed a link that goes to a toolbox product page and then customer buys it and then buys a tshirt too, you receive commission for both! You can understand how the earnings can start to stack up regardless of the 'low' commission rates. It has to be said that although you start at 5%, the more you sell, you can reach up to 15%. The last reason I think that the Amazon affiliate program is worth doing is because you can link to almost any kind of product. It does not matter what you niche is, there's always going to be a product for it. If you join an affiliate site like Peerfly for example, you're going to be limited in what you can promote whereas Amazon is going to have something regardless of how obscure it is.
2 Comments
10/27/2018 07:44:56 pm
Hi [Name],
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Shoshana
9/6/2019 06:13:34 am
Very helpful! Thanks so much.
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